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Centre implements 'One Nation One Fertiliser' plan under 'Bharat' brand

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All fertiliser bags to sport this common brand irrespective of company making it

Centre implements ‘One Nation One Fertiliser’ plan under 'Bharat' brand

To bring about uniformity in  brands across the country, the government today issued an order directing all companies to sell their products under a single brand name of ‘Bharat’.

Following the order, all  bags, whether containing  or di-ammonium phosphate (DAP) or muriate of ootash (MOP) or NPK will sport the brand name as ‘Bharat Urea’, ‘Bharat DAP’, ‘Bharat MOP’ and ‘Bharat NPK’ irrespective of the company that manufacturers it, whether in the public or the private sector.

The order has drawn adverse reactions from  companies, claiming it will ‘kill their brand value and market differentiation’

The order also stated that the single brand name and the logo of Pradhan Mantri Bhartiya Janurvarak Pariyojana (PMBJP), the scheme under which the Central government grants subsidy annually to the fertiliser, companies will have to be displayed on the bags.

“The company name can be mentioned in a very small portion of the total packaging,” a senior industry official said.

He said the move could harm the fertiliser companies as brands apart from being product differentiator also helps in building an image of the firm while going into the farmers’ fields.

“Fertiliser companies do a lot of extension activities such as field-level demonstrations, crop surveys etc, where their brands are displayed prominently and it also helps in reaching out to the farmers. All this will now stop,” the official said.

The order, meanwhile, said that fertiliser companies will not be allowed to procure old designed bags from September 15 and the new system will come into place from October 2, 2022. The companies have been given time till December 12 to exhaust all their old designed bags from the market.

India’s economic indicators give mixed signals on recovery in July

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Demand for Indian goods and services softened, a cross-section of high-frequency indicators compiled by Bloomberg News showed. The needle on a dial measuring so-called animal spirits, however, remained steady at 5 last month as the gauge uses a three-month weighted average to smooth out volatility in the single month readings.India Indicators Give Mixed Signals on Economic Recovery in July - Bloomberg

India’s business and consumption activity showed conflicting signs of recovery in July as elevated inflation, rising borrowing costs and fears of a global slowdown weighed on Asia’s third-largest economy.

Demand for Indian goods and services softened, a cross-section of high-frequency indicators compiled by Bloomberg News showed. The needle on a dial measuring so-called animal spirits, however, remained steady at 5 last month as the gauge uses a three-month weighted average to smooth out volatility in the single month readings.

The Reserve Bank of India, which has raised interest rates by a total of 140 basis points in three moves this year, has signaled future tightening would be calibrated to ensure there isn’t a massive slowdown in the economy, and sees price pressures moderating from its recent peak. A pulse-check of the economy is due next week, with gross domestic product data for the April-June quarter likely to show a double-digit growth, reflecting demand thanks to a wider reopening from the pandemic.

Purchasing managers’ surveys showed India’s services activity in July falling to the lowest level in four months on weaker sales growth and elevated inflation. While domestic demand for Indian services remained steady, international demand worsened, offsetting gains in the manufacturing sector that expanded to the highest level in eight months.

Moderation in business outlook in services pulled down the S&P Global India Composite PMI Index to 56.6 in July, from 58.2 a month earlier.

Exports

Trade deficit widened to a fresh record of almost $30 billion as exports growth slowed to a 17-month low led by weak global demand and a levy on outbound shipments of fuel, which makes up more than 15% of India’s exports.

Imports stayed near the record-high levels due to a weaker rupee, which was one of the worst performing Asian currencies in the last three months. Crude, which comprises about one-third of India’s imports, and coal with an 8% share, primarily contributed to the rise in inbound shipments.

Consumer Activity

Passenger vehicle sales rose for a second-straight month helped by a broad-based recovery in all segments, including two-wheelers. While supply issues due to semiconductor shortage are easing, automakers cautioned that costlier loans could crimp demand for new vehicles.

Bank credit continued to grow despite higher interest rates, rising the most in more than three years to 14.5% at the end of July. Liquidity in the banking system continued to remain in surplus.ustrial Activity

Among signs of industrial activity, factory output as well as core sector signaled moderation in June as electricity consumption and coal production slowed down with the onset of monsoons. The year-on-year growth in Index of Industrial Production eased to 12.3% from a one-year high in May. The growth of eight key infrastructure industries also dropped to 12.8 from 19.3% in the previous month. Both the data are published with a one-month lag.


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